Tuesday, February 2, 2010

Star power: celebrity endorsements surge at Grammys - Reuters


Reuters

Star power: celebrity endorsements surge at Grammys
Reuters
"Last year, we saw brands cut costs by focusing mostly on the licensing of pop music to maintain some celebrity presence in their ads. ...
Celebrity Endorsements Soar 150% in 2010 Grammy(R) Awards TV AdsPR Newswire (press release)

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